Brittney Richter
Labor Masters
Print Ad Campaign
The goal of this campaign was to help Labor Masters distinguish themselves from other day labor companies in the area marketplace. Photos were taken of the team and testimonials helped to personalize the message. Copy was written directed towards business-owners or laborers, depending on the demographic of the specific magazine purposefully to reflect the organization's unique values.
Miscellaneous
Email Campaigns
As needed, other email campaigns were launched through the email marketing program I managed. I was responsible for copy writing, designing, sending and tracking results of all email communications sent by Spotlight Media.
Unidos pela Vida
Internship Works
I completed a 6-month internship with a Brazilian non-profit. This is an overview of the strategic brand building materials created for the company, including an infographic, a new look for the brand, and an institutional presentation to attract new investors.
Insider's Guide Features
Social Media Campaign
The purpose of this campaign was to promote the upcoming Fargo Insider's Guide. Each post featured a local face and their words about the community. The purpose of the campaign was to build hype and create a social media presence for the publication.
Square One Kitchens
Advertising Campaign
The goal of this campaign was to inform the public that a kitchen learning space had reopened in the community. This was achieved by designing ads that adhered to their website and including a calendar of events to induce excitement.
Design & Living Newsletter
Email Campaign
This monthly newsletter is a spin-off from the other magazine release email. This campaign was launched to promote Design & Living due to the large number of email addresses obtained from the target demographic through events. The campaign highlighted recent stories, and I performed link tracking to improve each month.
Applebee's Restaurants
Print Ads
I completed the design of Applebee's print ads for our local publications. This campaign displays adherence to brand standards and graphic design ability.
The Village
Print Ad Campaign
The goal for this campaign was to advertise services while bypassing the stigma of a counseling center primarily known for treatment of drug dependency.
Monthly Magazine Release
Email Campaign
An email sent to all contacts every month with a message from the company plus samples and links to each of the magazines.